This category contains 2 posts

The math behind word of mouth/ Las mates detrás del “boca a boca”

What is word of mouth (WOM) exactly? It’s transmitting or sharing information from person to person. It has always existed, but marketers are tapping in its potential to foster an “authentic” relationship with their customers. It’s well known that people usually trust recommendations from their peers (lateral channel) versus what a billboard or advertisement says, … Continue reading

Online marketing ideas for small businesses/ Ideas de márketing online para pequeños negocios

Besides setting up a Facebook page, there are other online marketing tactics that a small business can try. Among them: -Not just post on the Facebook page, use it to run giveaways and post videos of your business. -Collect emails of your customers (in a lawful way, of course) and engage with them via email … Continue reading