Marketing mix

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The four “Cs” of marketing/ Las cuatro “ces” del márketing

Marketing professionals are very familiar with the “four Ps” of the marketing mix: Product, Promotion, Price and Placement. The problem is that, like everything, marketing evolves. It now has become more customer-centric. Introducing, the new categories of the marketing mix: customer, convenience, cost and communication. Customer: It has become more important to keep in mind the … Continue reading