//
archives

lecturas

This category contains 1 post

Marketing readings/ Leyendo acerca de márketing

I just finished this book: “Brilliant Marketing”, by Richard Hall. This book belongs to the “Brilliant” series, with other titles that include “Brilliant Business Writing” and “Brilliant Project Management”. It has six parts: putting marketing into context; ladies and gentlemen, choose your weapons and start marketing; how to create and execute a great marketing plan; … Continue reading