This category contains 3 posts

Online marketing ideas for small businesses/ Ideas de márketing online para pequeños negocios

Besides setting up a Facebook page, there are other online marketing tactics that a small business can try. Among them: -Not just post on the Facebook page, use it to run giveaways and post videos of your business. -Collect emails of your customers (in a lawful way, of course) and engage with them via email … Continue reading

Making UGC work for you/ Usa el UGC (contenido que proviene del usuario) en tu blog o website

Want a way to make your blog or website more cost-effective (when it comes to marketing), a place where your customers are more engaged participants, and to top it off, more SEO-friendly? Well, then you need to get your blog some UGC or User Generated Content. Instead of spewing more stale content, it makes a … Continue reading

Marketing readings/ Leyendo acerca de márketing

I just finished this book: “Brilliant Marketing”, by Richard Hall. This book belongs to the “Brilliant” series, with other titles that include “Brilliant Business Writing” and “Brilliant Project Management”. It has six parts: putting marketing into context; ladies and gentlemen, choose your weapons and start marketing; how to create and execute a great marketing plan; … Continue reading