Email marketing

This category contains 7 posts

Opt-in to get results/ “Opt-in” para obtener resultados

If you have a business, email marketing is still one of the top methods of marketing to customers. As any marketer that puts together email campaigns from time to time knows, your campaign is only as good as your contact list. Unfortunately, growing this list can be hard work; after all, the list gets constantly … Continue reading

What is A/B testing?/ ¿Qué es el test A/B?

You are working on your first email marketing campaign and suddenly you come across something called “A/B testing. What it is? Very roughly speaking it’s “sending out two variations of one email and seeing which one is the one that gets the most clicks.” Well, it’s kind of like this. Why would you want to do … Continue reading

Email marketing: Getting contacts for your lists/ Email márketing: Consiguiendo contactos para las listas

When you do email campaigns using email marketing providers, contacts in your lists must have consented to receive our emails beforehand. But, how to obtain addresses and permissions? We have some ideas below: One very important way is to announce in our website or blog that we offer our visitors the choice to receive our … Continue reading