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archives

Communication

This category contains 5 posts

Making UGC work for you/ Usa el UGC (contenido que proviene del usuario) en tu blog o website

Want a way to make your blog or website more cost-effective (when it comes to marketing), a place where your customers are more engaged participants, and to top it off, more SEO-friendly? Well, then you need to get your blog some UGC or User Generated Content. Instead of spewing more stale content, it makes a … Continue reading

The four “Cs” of marketing/ Las cuatro “ces” del márketing

Marketing professionals are very familiar with the “four Ps” of the marketing mix: Product, Promotion, Price and Placement. The problem is that, like everything, marketing evolves. It now has become more customer-centric. Introducing, the new categories of the marketing mix: customer, convenience, cost and communication. Customer: It has become more important to keep in mind the … Continue reading

Which social media should I choose? ¿Qué medio social debo elegir?

To respond to that question, there a few things that you should ask yourself:–With whom am I trying to connect? To whom am I trying to sell? It’s not the same to try to connect with young people, a female executive or, say, a group of retired men.–How do your customers connect, which social media do … Continue reading