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The math behind word of mouth/ Las mates detrás del “boca a boca”

What is word of mouth (WOM) exactly? It’s transmitting or sharing information from person to person. It has always existed, but marketers are tapping in its potential to foster an “authentic” relationship with their customers. It’s well known that people usually trust recommendations from their peers (lateral channel) versus what a billboard or advertisement says, … Continue reading

How to deal with trolls/ Qué hacer con los trolls

If you are a social media manager or just handle social platform accounts on Facebook… heck if you have an opinion and are on Twitter, you know that dealing with trolls is part of having a voice on your favorite social media channel. Trolls are people who like to cause trouble online just to get attention. … Continue reading