“Opt-in” is a marketing term, which means that you give your permission to receive newsletters, publicity, promotions, etc. If a person hasn’t given prior consent to receiving this kind of communications, it will be considered that the company in question is sending “spam”, that is to say, junk mail.
Below, in the translation Spanish language, you can see the first illustration, it is an example of an “opt-in” form which is used by the hotel chain Barceló.
When it comes to “opt-in” there actually are two kinds, the ordinary “opt-in” and “opt-in with confimation”. The first type is when you enter your email address and that’s it. The second type is when you enter your email address and then there is a confirmation message sent to your email inbox, which then requires that you click on a link to verify that you signed up to receive these messages. See the illustration at the bottom of this posting, the message by Everyday Feminism. That’s an example of “opt-in with confirmation”.
There are email marketing experts which say that the first “opt-in” should suffice, that requiring users to check their email and have to confirm is too much work, but lots of other people insist that there is never too much safety and that is better to be safe than sorry.
“Opt-in” es un término de márketing, el cual significa que das tu permiso para recibir newsletters, promociones, publicidad, etc. Si no se ha dado permiso previo, se considera que la compañía esta enviando “spam” o sea, correo basura.
Abajo, un ejemplo de formulario “opt-in” (de la website de la cadena de hoteles Barceló)
Después de todo, es posible poner cualquier dirección de email en una website y de esa forma molestar a personas, las cuales recibirian mensajes de spam, sin haberlo querido.
(Imagen arriba, hecha con: https://www.canva.com)
Este texto pertenece a mi cursillo sobre email marketing aquí)