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The math behind word of mouth/ Las mates detrás del “boca a boca”

The math behind word of mouth/ Las mates detrás del “boca a boca”

What is word of mouth (WOM) exactly? It’s transmitting or sharing information from person to person. It has always existed, but marketers are tapping in its potential to foster an “authentic” relationship with their customers. It’s well known that people usually trust recommendations from their peers (lateral channel) versus what a billboard or advertisement says, … Continue reading

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